Hey I am Benjamin and an Industrial^^Toy Designer.
My design direction follow the four personality when designing, first is the explorer which search from new information and resources, after that I would transform into the Inventor which turn all this information into wildest solution, third would be negotiator which negotiate and evaluate possible solution, lastly would be a director that carry all the idea into action.
Philosophy - Great products are fun to experience, so designer shouldn’t design an object that people would have the thought of how to use it. Finding Ideas in human sub-conscious behavior and realizing these ideas in design opportunities.
Current position: Industrial/Toy Designer for HASBRO: Star Wars (Boys Toys)
- Focus on new initiatives as well as managing product line etc
Previous Brand: Transformers And Beyblade
location: RHODE ISLAND